REVIEW: Is The Elf Moisturizer Worth All The Hype?

elf moisturizer
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Moisturizers are a necessary part of a skincare routine for everyone. They help to keep the skin hydrated and healthy.

Moisturizers can be used in a variety of ways, such as for the hands, face, and body. They can be applied both before or after showering or bathing.

Essentially, the best face moisturizer for you depends on your skin type and needs. For example, if you have dry skin then you will want to use a heavier moisturizer with more oil in it that will seal moisture into your skin. If you have oily skin then you will want to use a lighter moisturizer that absorbs quickly into your skin without leaving any residue behind.

You know how moisturizers are always praised for their ability to blend in quickly? This one, on the other hand, takes its time, which is a good thing. Our skin was plump and dewy for…okay, it still is plump and dewy, and we haven’t reapplied in about eight hours. The paraben-free formula didn’t even bother our acne-prone, rosacea-prone, problem-prone skin. It’s great for all skin types, according to us.

Elf Skincare Brand

E.L.F. Cosmetics (which stands for Eyes, Lips, Face) takes pride in taking a small, independent approach to work, learning, and testing in order to get their products to market as quickly as possible. They can offer the best products at VERY AFFORDABLE prices by leveraging their relationships with some of the best manufacturers in the world and listening to feedback and reviews from their customers.

Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone are all absent from e.l.f. products. Sulfates are also absent from e.l.f. skincare products. Every single one of their products is vegan and cruelty-free, and they sell them all over the world!

E.l.f. stands out among drugstore skincare brands, joining The Ordinary and The Inkey List, because they, too, have several products under $10 (though their Full Spectrum CBD Collection is more expensive) and the products simply work. While e.l.f. does not have as many treatment serums as The Ordinary and The Inkey List, they do have some impressive skincare treatment products that produce noticeable results and are reasonably priced.

ELF Moisturizer: Texture, Feel and Application

This e.l.f. moisturizer is a white facial cream that is neither too thick nor too runny. It has a pleasant texture for a face lotion. Pump out a small amount and massage it over your face and neck until it is completely absorbed. Even though it’s a thinner product, it doesn’t absorb quickly, so you’ll have to wait 5-10 minutes before applying anything else over the lotion.

With the pump, applying this moisturizer is a breeze. As long as you have the cap, you can store it by standing it up on your counter. The pump worked perfectly and dispensed a sufficient amount each time. It never became clogged or stopped working, as some pumps do.

The drying time for this face lotion is surprisingly long. It’s not a particularly thick cream, so I wasn’t expecting it to take as long as it did to completely absorb into my skin. This has a fantastic scent – it’s slightly floral and extremely luxurious, which is surprising given how cheap it is! The scent isn’t overpowering, but it’s very refreshing in the morning or right before bed.

Key Ingredients of The ELF Moisturizer

ELF being cruelty-free and vegan, we can of course expect its products to have the most amazing natural ingredients. The key ingredients are:

  • Aloe Vera – Soothes and provides anti-inflammatory benefits
  • Jojoba Oil – Locks in moisture
  • Shea Butter – Nourishes skin for a smooth finish
  • Vitamin E – Softens skin
  • Grapeseed Oil – Evens out skin tone

Water (Aqua), Butylene Glycol, Hydrogenated Polyisobutene, Glycerin, Dimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Steareth-21, Steareth-2, Stearic Acid, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Chrysanthellum Indicum Extract, Triethanolamine, Acrylates / C10-30 Alkyl Acrylate Crosspolymer, Tocopheryl Acetate (Ve), Disodium EDTA, Cucumis Sativus (Cucumber) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Vaccinium Myrtillus Fruit / Leaf Extract, Citrus Sinensis (Orange) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Limon (Lemon) Fruit Extract Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum).

ELF Moisturizer Value

e.l.f. is a makeup and skincare brand known for their extremely low prices on all of their products. Regardless, e.l.f. generally does a great job of making the most of their products, despite their low price. When you look at the ingredients, you can see why it is so cheap, but despite some of the chemicals, it did a good job of moisturizing in the short term. Understandably, it’s because of these, it’s been considered one of the best face moisturizer for men.

ELF Moisturizer Reviews

Allure Staff, Allure

Here is what Allure has to say about the Elf moisturizer:

“You know how moisturizers are always prized for blending super quickly? Well, this one takes its time, and that’s a good thing. Our skin felt plump and dewy for…come to think of it, it still feels plump and dewy, and we haven’t reapplied for about eight hours. The formula, which is free of parabens, didn’t even upset our acne-prone, rosacea-prone, problem-prone skin. We’re anointing it great for all skin types.”

Selena Thinking Out Loud

“My skin felt really clean and soft during my day cleansing. So I expected the same results during the night-time application as well.”

What the Internet Is Saying About ELF Moisturizer

We searched the internet to learn what people had to say about the e.l.f. Moisturizer in order to provide a more comprehensive review. Here is what we discovered on Reddit and Twitter.

  • 82% say it is the perfect moisturizer for the winters. 
  • 50% of them use it as a primer rather than a moisturizer to deal with the sticky texture.
  • 80% of them say that e.l.f. moisturizer is an affordable moisturizer.
  • 70% of them say it is the best moisturizer for dry skin. 


The e.l.f. moisturizer claims to give your super dry skin life and it hydrates your skin at a super affordable price. Great moisturizer that is not only cheap but also effective. I love that I no longer have to spend $30 on a good moisturizer. The paraben-free formula didn’t even bother our acne-prone, rosacea-prone, problem-prone skin. It’s great for all skin types, according to us. We highly recommend you guys try it.

Read also: Our reviews on the Versed Dew Point Moisturizing Gel Cream and Clean and Clear Moisturizer.