Will Hybrid Beauty Ever Rule the World?

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With the whole situation of the pandemic, no one has the time or interest to follow complicated beauty routines or attempt cake-on makeup routines anymore. Most of us are learning to live around this new normal, and people have preferred to downscale their skincare routine since they are more homebound. With more hybrid products hitting the market this year, the beauty industry is recognising a growing demand for multipurpose makeup with skincare benefits that will help save consumers time.

You might have noticed more hybrid beauty products popping up in your Instagram feed or in beauty magazine editorials, and is this something that is merely a passing fad- or will this trend be here to stay in 2021 and beyond? Read on more as we dive in to investigate more about hybrid beauty.

What is Hybrid Beauty?

Hybrid beauty is basically a combination of both skincare and makeup, also known as Skincare-Makeup Hybrids. Instead of just concealing your skincare concerns, these multitasking beauty products help to protect and boost your skin health while you get to look flawless.

The new generation of skincare-makeup hybrid is the key to boosting consumers’ confidence and self-esteem as it allows them to feel and look good with minimal effort required. A few well-known examples of hybrid cosmetics are BB and CC creams, which enhance the skin’s appearance with a light tint, conceal small wrinkles, moisturize, and protect your skin from sun-induced aging with it’s SPF properties. 

What Are the Benefits of Hybrid Makeup Products?

With the introduction of hybrid products, it minimizes the steps taken in your skincare routine as they focus on enhancing your make-up effects with skincare actives . For example, a hybrid facial cleanser usually has both nourishing and emulsifying properties that eliminates the need for a separate eye makeup remover or a follow-up cleansing with micellar water while keeping your skin moisturized. The same applies to foundations that contain active ingredients or SPF properties which combine multiple effects.

“Many skincare brands have started launching hybrid products instead of just make-up, because their expertise is to treat the skin, so the idea was not to lose that know-how and identity when launching make-up,” says Nassim Hamek, product manager at Typology.

How Should You Choose the Right Product for Your Skin?

It’s always important to look out for the active ingredients that correspond to your skin type. For instance, you should avoid hybrid products with too many vegetable oils in its ingredients list if you have oily skin type. 

You may start by sourcing for the hybrid product that can help address your personal skincare concerns. If your concern is blemishes, look for oil-free products that deliver clearing benefits.

However, hybrid products should supplement your existing skincare routine rather than to replace it. Thus, you must still remember to cleanse and moisturize your skin daily. 

So, which are the top hybrid heroes that you should go for? Here, we have curated a few of the best hybrid brands and products for you:

  1. Erborian

Erborian offers a wide range of innovative products that combine several active ingredients in a single bottle. You have a choice of options from the 2-in-1 Milk & Peel Balm to their makeup removal balm, cleansing oil, and gentle enzyme peel in one product—to effective BB and CC creams that hydrate, protect, and improve your skin, while illuminating it with light-reflecting pigments.

  1. Guerlain

Guerlain’s hybrid beauty range is an exciting one as it combines innovative technologies with its unique formulations. The Youth Watery Oil from the Abeille Royale range, for instance, combines the high-quality effect of a serum with the rich ingredients of oil, while feeling as light as water.

  1. La Mer’s Soft Moisture Powder Foundation SPF 30 

La Mer’s foundation is a lightweight powder formula that performs like a liquid foundation This ultra-light hybrid formula contains active ingredients with sun protection to give your skin a flawless finish and create a fresh and healthy complexion.

  1. Even Better Clinical Serum Foundation SPF 20 by Clinique 
    Clinique’s new innovation blends 3 beneficial ingredients such as hyaluronic acid, salicylic acid, and vitamin C into the liquid foundation that leaves your bare skin looking smoother, hydrated and improved. It has SPF 20 to protect your skin against sun-related aging. Could hybrid beauty be the future of our new skincare generation?

With the integration of skincare and make-up, it enhances the effectiveness of both combinations and helps to save time, money and resources. Instead of using four different products, only one will suffice, while the risk of packaging waste is reduced. This fact, along with the many benefits and innovative technologies offered by hybrid cosmetics, makes it clear that hybrid beauty is not just a trend–it’s cosmetics of the future.